PubMatic and Bonzai partner on rich media in ANZ

PubMatic, the publisher-focused sell-side platform for an open digital media future, has partnered with Australian creative ad technology firm Bonzai to provide advertisers with rich media advertising. As brand advertisers increasingly shift their spends to programmatic channels, the demand for high impact engaging formats is on the rise. PubMatic and Bonzai have come together to create a simple and seamless workflow to allow advertisers to buy rich media at scale across the Australia and New Zealand (ANZ) markets.