In Australia, the Travel & Tourism market is expected to reach a revenue of $15,210 million in 2024 (Source: Statista Market Insights). Nielsen Advertising Intelligence data also shows that the travel and tourism industry spent more than $153 million on advertising in Australia in Q1, 2024 – an increase of 8% from the previous quarter. Tourism in Australia is undergoing a metamorphosis.
The travel industry is characterized by its dynamic and ever-evolving nature. The customer journey in this sector is multifaceted, influenced by a variety of factors such as personal preferences, financial considerations, and social trends. To effectively engage with potential travellers, businesses need to understand the key stages of their journey and tailor their strategies accordingly.
Awareness Stage: Dreaming of Destinations
The journey begins with the dreaming phase, where potential travellers are inspired by mesmerizing visuals.
Create Desire
The TruSkin offers a larger than life canvas to play a video in the header, it also takes up the entire background with a frosted effect. Use it to spark the desire to travel by creating an immersive experience.
Format: Desktop TruSkin Backstage
Features: Video, Animation
Recreate the Experience
Bring your creatives to life with special effects to lend a magical feel to them. You can add custom images to the effects to best suit the atmosphere you want to create - floating lanterns, autumn leaves - the possibilities are endless.
Format: ScrollX
Features: Gallery, Particle Effects
Immersive Experience
Use Brand Story to showcase beautiful images and captivating stories about exotic destinations, generating interest for new packages. Multiple slides with interactive elements allow you to ignite the wanderlust in customers.
Format: Brand Story
Features: Advanced Gallery, Video
Consideration Stage: Research and Planning
Compare different destinations, accommodation options, travel packages, and prices.
Deal Booking
Showcase the exclusive deals with High Portal. Form helps to take actions on the spot. Gallery helps in creating multiple options for the customers.
Format: High Portal
Features: Form, Gallery
Showcase Offers
Captivate your customers with the best-in-class deals. Use our latest highly viewable format Mobile Fillboard to engage with customers.
Format: Mobile Fillboard
Features: Video
Unmissable Offers
Let your customers know about the best deals of the season. With Fillboard, our latest format powered by TruView technology, ensure your customers have definitely seen the offer.
Format: Fillboard
Features: Video
Decision Stage: Booking the Trip
Travelers look for the best deals and the most convenient booking options.
Lush Offers
Fillboard XL placement on top of the site is the best place to showcase the uber luxurious packages for stay and destinations. Add feathers to this format with video and animations.
Format: Fillboard XL
Features: Video, Animation
Book Special Date
Use ScrollX Interactive format to highlight the special dinner packages which your customers cannot resist. Club it with engaging video, use gallery to show the range of menu available and also help your customer remember the date with add to calendar feature.
Format: ScrollX Interactive
Features: Video, Gallery, Add to Calendar
Decode Luxury
The 3-screen Brand Story is ultimate to showcase the luxurious experience and offering. Adding video and gallery features helps you decide the grandness of the elite cruise packages.
Format: Brand Story
Features: Video, Gallery
What Works
Exceptional CTR: 7.91% for Desktop TruSkin and 3.82% for ScrollX (average as per Bonzai platform data for the year 2023-2024)
High Video Completion Rate: 18.53% for Brand Story, 10.47% for ScrollX and 10.10% for Desktop TruSkin (average as per Bonzai platform data for the year 2023-2024)
Exceptional Engagement Rate: 9.53% for Desktop TruSkin and 5.78% for ScrollX (average as per Bonzai platform data for the year 2023-2024)