News

Bonzai wins 3 Silvers for its High Impact Data Driven Creative at MMA Smarties APAC 2018

Bonzai in collaboration with Wavemaker Australia, have won 3 Silver awards at the APAC edition of the MMA Smarties Awards 2018. The work was recognised in the categories of Lead Generation/ Direct Response/ Conversions; Innovation; and Location-Based Services or Targeting. The MMA Smarties Awards, are the world’s only global mobile marketing awards program honouring innovation, creativity and success.

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The award is a recognition of Bonzai & Wavemaker’s stellar collaboration on creating a first-in-market High Impact Data Driven Creative Solution – NearBuy to address a fundamental business problem their automotive retail client was experiencing. The successful solution was built by integrating GMB data into Bonzai’s High Impact Programmatic Format – ScrollX.

The NearBuy Ad Solution delivered exceptional results, exceeding any benchmarks or KPIs the automotive retail client had in the past. The client enjoyed record conversion rates, record low CPAs for calls and had a record month for increased calls, bookings and directions from a single ad solution.

Bonzai’s Top 5 Digital Ad Predictions for 2019

What will 2019 hold for brands, digital advertisers and marketers? Programmatic Creative Management Platform Bonzai’s CEO and co-founder, Rahul Pandey (left), reveals his forecasts for the year ahead, discussing his predictions around transparency, brand safety, ad formats, personalisation, programmatic, data-driven marketing and more.

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Why highly targeted, programmatic advertising is a no-brainer for this adtech chief

This is the advice from Bonzai CEO, Rahul Pandey, who was visiting Sydney last week. Pandey said the future of marketing is highly targeted, highly impactful, programmatic at scale, and the real challenge will be consumers’ shrinking attention spans.

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PubMatic and Bonzai partner on rich media

PubMatic and Bonzai have come together aiming to create a simple and seamless workflow to allow advertisers to buy rich media at scale across the Australia and New Zealand (A/NZ) markets. The partnership will offer Bonzai’s high impact formats like TruSkin & ScrollX, available at scale across PubMatic’s premium publishers including ESPN, Bauer and Daily Mail Australia.

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Bonzai And PubMatic Reveal Rich Media Partnership In ANZ

Sell-side platform PubMatic has announced a partnership with Australian creative ad technology firm Bonzai to provide advertisers with high impact rich media advertising. Bonzai’s platform makes it easy for brands to rapidly develop and deploy many different create options across devices, allowing its clients to better exploit programmatic opportunities.

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PubMatic & Bonzai partner on rich media in Australia & NZ

Singapore-based creative ad tech firm Bonzai has partnered with global sell-side ad tech firm PubMatic to deliver high-impact rich media advertising via publishers in Australia and New Zealand. Bonzai has offices in Singapore, India and Australia. This marks the first time that PubMatic has named its Australian and NZ publisher clients – ESPN, Bauer and the Daily Mail.

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PubMatic and Bonzai partner on rich media in ANZ

PubMatic, the publisher-focused sell-side platform for an open digital media future, has partnered with Australian creative ad technology firm Bonzai to provide advertisers with rich media advertising. As brand advertisers increasingly shift their spends to programmatic channels, the demand for high impact engaging formats is on the rise. PubMatic and Bonzai have come together to create a simple and seamless workflow to allow advertisers to buy rich media at scale across the Australia and New Zealand (ANZ) markets.

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5 Golden rules to grow your customer base – by Sandra Scott

In today’s fast-paced, globalised business landscape, there is increased pressure to not only be able to meet the demands of an existing customer base, but to grow it sustainably to meet your business needs. Whether you are building a customer base from scratch, or managing a large-scale multinational account, the opportunities can be both exciting and challenging.

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Bonzai Appoints Tresa Paul as Global Head – Marketing

Creative technology platform Bonzai has announced the appointment of Tresa Paul to the newly created role of ‘Global Head – Marketing,’ to spearhead an intensive international marketing strategy and further drive its leadership in the digital advertising vertical. The appointment is part of a wider ambitious growth strategy designed to enable Bonzai to extend its reach into overseas markets and gain market share in the highly competitive adtech space.

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Bonzai appoints Ogilvy & Mather’s Tresa Paul as global head of marketing

Bonzai, the self-service creative platform for publishers, agencies and marketers to design data-driven experiences as well as programmatic, display, video and native creative, has hired Ogilvy & Mather India’s senior vice president, Tresa Paul, as its first global head of marketing. Paul will be charged with spearheading an intensive international marketing strategy and making the company a leader in the digital advertising vertical.

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Bonzai appoints ex-Ogilvy & Mather India senior VP Tresa Paul to global head – marketing role

Creative technology platform Bonzai, which has an office in Australia, has announced the appointment of Tresa Paul to the newly created role of ‘global head – marketing’, to spearhead an intensive international marketing strategy and further drive its leadership in the digital advertising vertical. Most recently Paul was senior vice president of Ogilvy & Mather India.

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Women In Media Profile: Sandra Scott

The Women in Media Awards are back for 2018! To celebrate this wonderful fact, and to recognise some of the killer women in our industry, we’ve created a women in media series – and have profiled some pretty inspiring women so far. This time its with Bonzai’s director of customer growth and agencies, Sandra Scott.

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Yahoo7 Teams Up With Bonzai To (Potentially) Create Australia’s Largest Programmatic Ad Banner

The ad unit allows banner ads to expand and contract to the width of the screen according to a 4:1 ratio rule, as part of the new IAB Ad portfolio. The unit has been developed locally by Yahoo7’s ad creative tech team, supported globally by the Oath network, and has been made available through Bonzai, a self-serve creative platform designed to allow publishers to design data-driven experiences.

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Bonzai Adds AI And Analytics To Creative

“Machine learning and artificial intelligence is rapidly transforming marketing and advertising – and it’s a good thing,” said Rahul Pandey, CEO and co-founder of Bonzai – a creative management platform offering data driven experiences.

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Fairfax’s group ad sales director Sandra Scott joins digital creative platform Bonzai

Sandra Scott, Fairfax Media’s group advertising sales director, has moved to Bonzai where she will take on the role of director of customer growth for agencies. Bonzai is a self-serve creative platform designed to allow publishers, agencies and marketers to design data-driven experiences as well as programmatic, display, video and native creative.

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Bonzai becomes accredited Apple News partner

Leading digital creative platform Bonzai, today announced a global collaboration with Apple News, through an accredited integration between the two companies for digital display advertising. The integration enables art directors and designers to easily and quickly design, build and ad-serve creatives according to Apple News’ bespoke responsive format specs, through Bonzai’s innovative creative SaaS platform.

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Programmatic buying comes to takeover ads

Singaporean-based creative technology platform Bonzai has launched a programmatic takeover ad format for the Australian market in partnership with The Trade Desk and OMG.

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