ScrollX is an in-line mobile format that uses the natural mobile scrolling motion to create a fresh, engaging and highly interactive user experience.

The Power of ScrollX

Single tag adapts to all pages
High viewability
(65.2% according to IAS)
Compliant with Coalition for Better Ads
Non-intrusive user experience
Responsive format

ScrollX Variants

The ScrollX format from our Programmatic High Impact Suite allows for multiple combinations of features enabling you to build highly engaging creatives.

ScrollX Classic

The ScrollX Classic gives you a large canvas and lets you combine images and image gallery to drive your brand message.
The ScrollX Video enables you to utilise the entire screen of the device to play an engaging vertical video. With higher video completion rates, your video campaigns will deliver results better than ever before.

ScrollX Video

ScrollX Interactive

With ScrollX Interactive you can combine a host of features– 360 degree, photosphere, animation, etc.– readily available on the Bonzai platform to make your creative truly interactive.

Analytics for ScrollX Campaigns

Track user engagement to evaluate and optimise your campaign performance in near-real time
Gain deeper insights with 50+ standard and element-based metrics across campaigns and creatives
Analyse video strategies better with extensive video performance metrics

Master ScrollX creative builds

Choose the right file format for images - JPG, PNG, GIF
Upload custom fonts to follow brand guidelines
Keep image size to maximum 500 KB
Always design twice the size for retina displays
Select 'Save for web' in Photoshop. You can also compress images online
Ensure your video file format is MP4 and is encoded in H.264 codec
Export your video file in 9:16 aspect ratio for vertical videos
Encode the video file in the H.264 codec
For programmatic creatives, the maximum video file size allowed on DSPs is 5MB
Trim the video to keep the duration between 6 to 30 seconds
Browser compatibility- Chrome 61, 60, 59 | IE 11 Safari 10+ | Firefox 54+
Ensure the CTA has enough clickable space for mobile devices
Use web-safe WOFF font format
Make sure the font size for key messaging is not less than 14px