DYNAMIC CREATIVE SOLUTION FOR WESTFIELD

For their Christmas campaign, Westfield wanted to deliver relevant messaging regarding ongoing offers and activities in-store across their forty locations in AU / NZ. Bonzai implemented a ‘Rule Based’ data-driven approach to optimise location based targeting which ensured reaching the right audience at the right time.

Retail
Category
BLIS
Client
WESTFIELD
Brand
Interstitial
Format
Dynamic
Features