Bonzai in collaboration with Wavemaker Australia, have won 3 Silver awards at the APAC edition of the MMA Smarties Awards 2018. The work was recognised in the categories of Lead Generation/ Direct Response/ Conversions; Innovation; and Location-Based Services or Targeting. The MMA Smarties Awards, are the world’s only global mobile marketing awards program honouring innovation, creativity and success.
The award is a recognition of Bonzai & Wavemaker’s stellar collaboration on creating a first-in-market High Impact Data Driven Creative Solution – NearBuy to address a fundamental business problem their automotive retail client was experiencing. The successful solution was built by integrating GMB data into Bonzai’s High Impact Programmatic Format – ScrollX.The NearBuy Ad Solution delivered exceptional results, exceeding any benchmarks or KPIs the automotive retail client had in the past. The client enjoyed record conversion rates, record low CPAs for calls and had a record month for increased calls, bookings and directions from a single ad solution.